Tremendous business value remains hidden in unstructured data in a number of areas such as customer feedback, surveys, e-mails, call center notes, and problem resolution reports. Traditional enterprise applications and tools such as ERP, HR, Finance, datawarehouse, business intelligence etc., operate primarily off relationally mapped structured data to deliver only part of the value to your business.

Mining structured data has long been accepted as a “best practice” to drive new business, increase customer satisfaction, reduce costs or gain competitive edge. From Customer Experience Management to Risk Management, businesses have deployed increasingly sophisticated data mining approaches on relationally mapped data contained in large data warehouses or databases. However, in today’s business context, the fastest growing data is unstructured in the form of documents, web pages, e-mails etc. The value of business insights held within these forms of data is significant and is growing at a tremendous pace.

Text mining is a fast maturing technology that is poised to offer businesses unprecedented opportunities to unravel hidden insights from vast amounts of text-based data. At MeshLabs, we bring together a number of statistical, linguistic and semantic approaches by applying natural language processing (NLP) and semantic technologies to process text. Text mining typically involves a sequence of process steps in order to create a cohesive structured dataset called an index.

Some of the key process steps in text mining include, but not limited to, parsing, tagging, stemming, lemmatization, and classifying, clustering, and triple identification. The resulting transformation is stored as an index and/or triple store which is an input to analytic and visualization routines.

In summary, mining and transforming text-based information can provide businesses with new and compelling insights to drive and achieve various business goals. Whether you are interested in analyzing large amount of customer feedback or predicting and preventing claims fraud, text mining and analytics is there to support your application. When combined with structured data analytics, text mining and analytics can offer exponential value.

Call us to ask for more information on text mining and how MeshLabs can help you achieve superior results for your business.